GET MEDIA READY
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PITCH WITH CONFIDENCE
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SEE YOUR VENUE IN PRINT
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NO AGENCY NEEDED
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GET MEDIA READY 〰️ PITCH WITH CONFIDENCE 〰️ SEE YOUR VENUE IN PRINT 〰️ NO AGENCY NEEDED 〰️
HOW TO PR YOUR HOSPO VENUE
DIY PR Guide for Cafes, Bars & Restaurants
Get agency results, without the price tag!
Your venue deserves to be in the media spotlight.
Dreaming of being on Broadsheet? I am going to show you how to get it, with step-by-step guide.
THIS GUIDE IS FOR YOU IF:
✔ You own a hospo venue in Australia
✔ You have a story but don’t know where to start
✔ You’ve wasted money on advertising
✔ You can’t afford to pay a PR agency
✔ You’re happy to do the work yourself, you just need the process
You don't need
an agency.
You need THIS GUIDE.
A practical, no-fluff guide built specifically for Australian hospitality operators.
FOR JUST $199 YOU’LL LEARN HOW TO:
Write a press release that gets read
Build a media pitch
Find your hook, the thing that makes your venue newsworthy
Understand how hospitality media works
Learn what journos actually want
Find the right media contacts
Know exactly which photos you need
BONUS: Broadsheet editor’s take on why this guide work.
Created by a pR Pro & Venue Owner.
• 13 years in Australian hospitality PR.
• Pitched hundreds of venues to media.
• Former owner of Hemingway's Wine Room, East Melbourne.
Ash knows exactly what the media wants to see.
The same step-by-step process Ash has used train PR professionals.
Now handed straight to you, without the agency fees.
want media coverage?
Do it yourself!
Easy step-by-step GUIDE at your own pace.
ENDORSED BY FORMER BROADSHEET EDITOR
“Ash is a PR pro. Her guide is full of insights and exercises that will give you what you need to start getting your venue out there.”
Tomas Telegramma
Former Broadsheet editor
GET THE GUIDE
Everything you need to run your own PR campaign.
✔ The full step-by-step PR framework, written in plain English
✔ Complementary video modules at your own pace
✔ Templates you can copy and use today
✔ How to find the right journo
✔ BONUS content from Tomas Telegramma, former Broadsheet editor
You already know your venue has a story worth telling. This guide shows you how to tell it to the people who can put it on the map.
Built specifically for Australian cafe, restaurant, bar and pub owners, this is a practical step-by-step PDF guide that walks you through exactly how to build and run your own PR campaign, without hiring an agency.
Inside you'll learn how to:
Write a press release that actually gets read
Build a media pitch that lands
Find your hook, the thing that makes your venue genuinely newsworthy
Understand how Australian hospitality media works and what journos actually want
Find the right contacts and get your venue in front of them
Know exactly which photos you need and why they matter
This is not a repackaged blog post or a generic marketing guide. It is the same step-by-step process Ash has used across almost 100 Australian hospitality venues, now handed straight to you.
What you get:
Instant access to a downloadable PDF guide you can work through at your own pace, come back to, and put into action straight away.
$199 AUD
Instant download. Yours to keep.
FANCY A FREE TASTE TEST?
Grab a free How to Write a Press Release valued at $49.99
The exact structure Ash uses to get releases opened by Australian hospitality journalists.
Frequently Asked Questions
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$199. One payment, no ongoing fees.
You will approve $200 for your chef to spend on building a new menu. Why not say yes to a step by step guide teaching you how to build your own PR program. -
A downloadable PDF guide plus a video where Ash walks you through exactly how to use it. Work through it at your own pace, on any device.
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No. It’s written for hospitality owners and operators, not marketers. Plain English, no jargon, and the video means you’re not figuring it out alone.
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Most free advice is generic. This is built specifically for Australian cafes, bars and restaurants, from someone who has pitched almost 100 venues to Australian media, plus a final page fact-checked by a former Broadsheet editor.
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That depends on your venue and how consistently you pitch. The guide gives you the exact process; the timeline is up to how you use it.